http://www.emilybmayer.com/fashion-design daily 0.75 2016-03-13 https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1446173040335-EZPM64KIRQUAXC8PX3NE/C2+2015+ALL+RTW+FINAL6.9_Page_8.jpg Fashion Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1429476066033-ZKM9WIL8XA7ZL1FC8548/AW+Mood.jpg Fashion Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1429497497306-5SYR9WMAGJ1MYX4TU8OU/23_4.1+DOTCOM+Woven+Challis+Maxi+Dress.jpg Fashion Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1429553955306-JA4T4YMR6ME5FIX90YGY/01-dust-bunny.jpg Fashion Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1429501046826-23SO7HDX1DNC2FWYFEV4/IMG_1197+copy.jpg Fashion Design - SKETCHBOOK: MUSES https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1429580450205-C9ZDSF4DOBRRB0AJL7SJ/1+mood.jpg Fashion Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1440257428396-52AJZZKOPYFWQX1F5W99/instagram+front+page.jpg Fashion Design http://www.emilybmayer.com/service-design-1 daily 1.0 2025-03-11 https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1617227952041-7KTZAUG7HU4G1RPGKNCE/1.jpg Service Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1617227364243-QGKT57WWGXZ6D8Q6TT3Y/97.jpg Service Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066314710-KSQJ7VPO1T644AGO6RXF/Emayer_Cover_Page_30.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066668869-8JBZ9DYYCCFKQA8ZVUE0/Emayer_Cover_Page_36.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066268343-35FQA68DYZWQ1IOLG6SI/Emayer_Cover_Page_29.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066939882-EYQ1FT84EKLZFDPHQS34/Emayer_Cover_Page_44.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631065879936-ADBR7G7WJ9TKLXABU7NO/Emayer_Cover_Page_23.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066183990-DK0WXS7S9S54JFR1F6R4/Emayer_Cover_Page_28.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631064492289-7HLI1U0Q3LNAIF7UWL89/Emayer_Cover_Page_06.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631064468632-MABSFU6LOTT9WH8NWAQK/Emayer_Cover_Page_05.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066721707-GJKOU8O6OPIUNSSHFJ8L/Emayer_Cover_Page_37.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066400872-QM55UFGWWLXB40RMK5N0/Emayer_Cover_Page_32.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066588621-KJJ5YTUR5V0AV4XB4E78/Emayer_Cover_Page_35.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631065085621-IO8VDRUX6E324FZXXS6H/Emayer_Cover_Page_15.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631065495114-UVXY7JLTR187BWL4J7JM/Emayer_Cover_Page_17.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066778688-CYWCVP3IMRIXIBTBVPFA/Emayer_Cover_Page_38.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631065676789-53U7L6AEGG0XCZM2SM8N/Emayer_processbook.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066122650-UXBBWMX2WRMPQFPOYVK0/Emayer_Cover_Page_27.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066549484-FZ31UJN8PZCP3SYC8JJB/Emayer_Cover_Page_34.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631063854947-UQDRN4HRX8U34XIPC0GW/Emayer_Cover_Page_01.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631064563765-GZBLLEJ74UXP0YQYFG31/Emayer_Cover_Page_07.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631065789042-X2CKN3MG0GGOHB8YDWNO/Emayer_Cover_Page_20.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066450486-NR88XXOWOI3G3QLIUSWM/Emayer_Cover_Page_33.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066890528-YWGRO99P847R74317Z63/Emayer_Cover_Page_42.jpg Service Design - Make it stand out Survey Feedback https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066817332-GX3GXYACZ288OGGS5KJ7/Emayer_Cover_Page_39.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631066349048-63OZFL8CXTZT6BZP4LJ1/Emayer_Cover_Page_31.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/38b7b014-2038-4437-b6d9-3d8f65825d4d/SAV_202210_SERV_727_EmilyMayer_ProjectFFinal+%281%29_Page_02.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/239dc530-57e3-47c5-9193-15c7656763e7/MayerE_ProjectDPart1Final.jpg Service Design - Make it stand out Design I initially designed my blueprint around just the online booking process service encounter for Southwest Airlines. In the group discussion, I realized that I needed to map the entire process from booking, flying, to arriving at the destination. Southwest’s initial booking is designed to be self-service. There’s an FAQ page, no live chat support, and customers are encouraged to to reach out via social media or call the customer support line as a last resort. Therefore, that first section (and front stage) is very abbreviated. Evaluative Research When showing this to a family member she started by seeing the logo and immediately could conjure her own memories of the brand and her positive feelings toward it. She took the time to read the context and had some guesses as to what the whole thing meant. The customer action row was the most clear to her, and the rest took some explaining. Reflection This is a very complex series of systems and processes. I constantly wondered if I was including the right level of information. This blueprint project showed me the importance of group discussion for checks and balances in trying to clearly communicate a complex process. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/4bc26005-ff28-4f7c-bf56-ae9aef1398e5/GroupA_ProjectBPart2SERV727.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/f1ccd5b2-b26d-483d-8ea1-a4c281549327/MayerE_ProjectEPart1+11.11.jpg Service Design - Make it stand out Design For this ecosystem map I looked at the stakeholders, goods, services, places, and interactions that take place to enable a Southwest Airlines flight experience for the beneficiary, the customer/ traveler. I broke out the ecosystem into layers of closeness to the customer. The first layer contains stakeholders who have direct encounters with the customer and it gets further away by circle. Then in blue and red arrows we have whether that stakeholder brings a good and service in blue or intangible value in red. Each layer gets further away from the customer, but ultimately makes her travel experience possible from systems, logistics, hands-on building, cleaning, safety, and more. Down at the bottom the key helps the reader understand the meaning of each arrow color and additional context about each icon, separated by ecosystem layer. Evaluative Research When showing this to my friend he instantly understood this and was excited because he is a frequent traveler. He said having the key at the bottom was helpful in reading this alone. He suggested some language changes for deeper understanding and mentioned he didn’t see the text on the arrows at first so I worked to make that stand out more. Reflection In reviewing this with my group, I made some additional language changes, added an additional layer, and added a more clear entry point. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/abc93fca-f1ed-4384-9abc-6e325898dd03/Copy+of+SRVC_BLPRINT_PR-D.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/b1f1f849-e14a-4144-b16b-440be87319ee/GroupA_ProjectEPart2.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/2fa6a070-a157-4a77-afd2-17dfccdf5073/MayerE_ProjectAPart1.jpg Service Design - Make it stand out Design After reading and digesting this article, I designed this infographic in a series of interconnected circles since each element cannot stand on its own and is part of a very complex level of systems, elements, actors, and impressions. Evaluative Research I showed this graphic to a friend and he did not follow the order I initially envisioned, but he did understand the meaning of the content. I asked for feedback which helped me rearrange the elements to follow a clockwise order and number them so it could be read independently. Reflection Upon further reflection and learning, I realized it was missing the needed initial article context and next steps for the reader to find meaning in this graphic. Also, the initial amount of detail from the article was overwhelming so I refined. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/a72478c3-8ae9-4e0e-a8fe-d41682e4371c/MayerE_ProjectCPart1.jpg Service Design - Make it stand out Design To help tell the story, I created a narrative about a customer named Sophia who is planning to watch her favorite show premiere and makes a last minute decision to run to the store. I started with the title, “Experiencing Self-Checkout” in hopes that this triggers readers to quickly relate to and want to read about the experience. We follow her journey in the middle of the page that tracks both her interactions with the grocery store channels and her emotions as she encounters friction along her shopping trip. Finally, I listed the customer’s actions along the journey as well as opportunities for a more efficient customer experience. Evaluative Research When showing this to my friend, I initially had channels listed out within their own rows. He was confused and got lost reading that map. He also immediately jumped to the journey image so I shortened the title and added additional pops of color so that it’s more balanced and shows parts of a total process, building with each part of the narrative. Reflection Upon further reflection and group discussion, I realized the customer actions list made this way too lengthy and overwhelms a reader’s cognitive load. I also learned that the exit is not simply a visual element on the graphic. It should provide the reader with some next steps if they want to learn more or understand why this is important. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/0bd53d67-187e-4986-b59b-67813a9bdad4/SAV_202210_SERV_727_EmilyMayer_ProjectFFinal+%281%29_Page_04.jpg Service Design - Make it stand out The process starts by interpreting information learned in class around a specific topic in service design. From there, a visualization is created and evaluative research is conducted by asking an outside audience to review and critique the graphic’s effectiveness at communicating its intended message. Once this outside feedback has been collected and evaluated, the visualization is refined and a final graphic is created. The final visual is assessed and re-evaluated as needed prior to submission to the larger team. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/5487d1eb-d774-43f9-a830-911427764662/Copy+of+JOURNEY_MAP_GRP2_V.2.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/a9f722c6-75fb-4719-9c6d-b05e0688a42c/MayerE_ProjectBPart1.jpg Service Design - Make it stand out Design The trigger begins in the upper left corner with the title, context about the graphic, and benefits of the service. To have a clear entry point, I numbered each step, and put the first step in the 1 position on a clock. 13 is technically the exit as it’s the last required step, but number 14 (a survey with a discount code) is technically another way the restaurant invites the customer back to the restaurant and on the journey again. Evaluative Research In showing this to a friend, she followed the intended order starting with the title, going to 1, and around the circle. She had a few clarifying questions around if the food options were customizable, and how the survey was delivered to the customer (via email, app, etc) so I included those additional details. She knew the map was supposed to be a pizza and even noted that the slice detail indicates to her that there’s a break in the process (or in this case the intended exit). Reflection Upon further reflection, I understand that this service encounter needed a more captivating and universal title as a trigger to invite readers to begin reading. It also needed more clearly defined context and next steps after the exit. Finally, I added some text along the outside of the circle to denote the phases in the journey to add some additional context. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/4337016e-6584-4398-a24d-cf10c59ce627/GroupA_ProjectA_Part2.jpg Service Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1617225241103-HVODHWAMLL44M4XGPUAN/image-asset.jpeg Service Design - group2_projectpart8.wmv https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1631063785300-P4WZ0SN9J8LHZJFIUV0I/Emayer_Cover_Page_01.jpg Service Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1643929386066-6OITLQMZK5EP45T7AI6G/SAV_202210_SERV_727_EmilyMayer_ProjectFFinal%2B%25281%2529_Page_01.jpg Service Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1643929433647-58KF3N70SNCA4YXRWS6Q/Bauen%2BProcess%2BBook-pages_Page_001.jpg Service Design https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/1704855290801-PFAIV4293IN8S1HKG0BK/Filling%2Bstation.jpg Service Design http://www.emilybmayer.com/about daily 0.75 2025-03-11 https://images.squarespace-cdn.com/content/v1/55317a39e4b0f265ff1fe156/ce4cf6e8-ef53-407a-9d3d-71188eab9384/10B0352A-E3B5-460E-9DAE-2229373CAF38_1_201_a.jpeg About